Everything You Need to Know About Ticket Reps – How To Be One
For some people that want to know how to become an event promoter, becoming a Ticket Rep is often the first stage, a trial period to gain some level of first-hand experience of what the job is like.
What is a Ticket Rep – and What Are They Responsible For?
Ticket Reps are essentially someone who is an event promoter, albeit a secondary one. The Rep works with the Promoter, usually for an agreed upon commission that’s dependent on their ticket sales, or sometimes for free or upgraded entry into the event. Payment and terms are worked out in advance of being allocated the tickets to sell.
The Ticket Rep is then responsible for selling those tickets, and making sure they conduct themselves in a manner that fits with the vision and values of the event.
Becoming a Ticket Rep – What You Need to Know
How Do I Become a Ticket Rep?
Becoming a Ticket Rep is quite a simple process through Party Ace. Look through the events that are listed – and decide what events you’re really excited about, and which ones you think you’d be a great fit for.
If you have an existing account with us, simply contact the Promoter of any advertised event to notify them of your interest. Once terms have been agreed upon, you will be added to their event as a ticket rep using the “Create Ticket Rep” option within the “My rep” menu.
Can You Make Money Selling Tickets?
Yes you can. However, it is between you and the Promoter to agree to terms before you start acting as their Ticket Rep.
You will need to work out together what your commission level is, how it’s going to be paid, and how many tickets you’ll be allocated. You need to know what are tickets selling for, and how much you can expect when you sell them.
It’s important that you’re honest with the Promoter – if they ask you to sell 200 tickets, and you think you’ll only be able to sell 50, you need to let them know. When you’re both working with realistic goals and targets, it will be easier to succeed and, if you sell your 50 and think you can do more, there’s nothing stopping the Promoter from allocating you more tickets.
Know Where You Stand Before You Get Started.
Aside from working out payment and ticket allocations, you need to talk to the Promoter and work out exactly what is expected of you, and what is expected from them.
You need to give them up-to-date contact details, and inform them if these change – this way, if there’s any changes to the event that you need to know about, such as the date/venue changing, new artists added to the line-up, or acts cancelling, you will be informed and can change your promotion tactics accordingly.
It’s a good idea to set up regular check-ins, this can be by phone, email, a messaging App, whatever suits you both. You and Your Promoter will be able to see how many tickets you’ve sold through the Party Ace Ticket Rep Dashboard, but having a regular chat will allow you to build a good rapport, and ensure a smooth experience.
If a Rep is Essentially a Secondary Promoter – What Do Event Promoters Do?
The clue is in the name! When you become a Promoter, it’s up to you to promote the event! What’s great about it? Why should people buy tickets? As a Ticket Rep, you want to sell as many tickets as possible, so think about why you wanted to become a rep for the event, what made it stand out?
The more you can share your genuine excitement and anticipation for the event, the more you can emotionally connect with your audience, and the better chance you’ll have of selling your tickets!
At Party Ace, we’ve made it very simple for Ticket Reps and Promoters to connect and conduct their ticket sales. Currently, anyone can be a ticket rep on our system. It is not specific to any particular account.