Everything You Need to Know About Ticket Reps – How to Hire One
Getting your event seen, and your tickets sold is the main task of any Promoter, and sometimes it helps to have extra people assisting you, especially when these people are excited and enthusiastic about the event, have connections, and genuinely want you to succeed. When you look at how to promote an event, it can be beneficial to connect with the people who attend similar parties and ask them to help you to sell the tickets.
Hiring a Ticket Rep – What You Need to Know
When you hire a Ticket Rep, you can allocate as many tickets as you’d like to them, using the Party Ace Promoters Dashboard. This will also let you monitor how many tickets they’ve sold.
Having a Ticket Rep to help you promote your event and sell your tickets can be great, but you do need to be aware of your responsibilities.
Before You Bring a Rep on Board, You Need to do a Bit of Research.
Look at the social media and online profiles of the person that has contacted you. What sort of person are they? Are they a good fit for the vision and values of the event? Have they posted any offensive comments or views that might reflect badly on your Event if you were to be associated with them?
If you’re not confident that they are a good fit, or you don’t think they match the ‘feel’ of the event – then it’s best to politely decline and look for someone else.
Know What You’re Prepared to Offer.
It is the responsibility of the Promoter and the Rep to decide on the terms they will be abiding by. Both you and your Rep will be able to track accurately the amount of tickets sold via their affiliate link and the amount owed to the ticket rep in terms of commission.
It is then your responsibility as the Promoter to communicate the terms of payment to their respective ticket reps. Party Ace will not be responsible for any unsettled fees.
Stay In Touch!
Throughout the ticket selling period, it’s important that you monitor your Rep. If they’re not promoting the event and selling the tickets as agreed then you might want to remove them. If they’re doing really well and selling their tickets quickly, you might want to allocate them more.
Communicating with your Rep will help you understand any problems they’re having, areas that your marketing and advertising can capitalise on, and cultivates a good relationship that you might want to continue on with for future events.
It’s also important that you notify your Reps of any changes, there’s no point them promoting an act if they’ve cancelled, it just diminishes their authority with their peers, and damages the reputation of your event!
Keep in touch with regular check-ins and learn from their experiences, the better you know your audience, the easier it is to sell to them!
Ask If You Want to Keep Their Details.
After the event is over, if you want to work with your Rep again, make sure you ask permission to keep their details on file, you need to make sure that you’re compliant with relevant Data Protection policies for your location.
Building relationships with Reps can help you increase your audience, they act as an Influencer for your event, sharing it with their peers and social networks. By cultivating trustworthy and reliable Ticket Reps, you begin to build a community that is interested and loyal to what you’re offering.
At Party Ace, we’ve made it very simple for Ticket Reps and Promoters to connect and conduct their ticket sales. Currently, anyone can be a ticket rep on our system. It is not specific to any particular account.