You Need to Be Thinking of the Next Event
Putting on events can be busy, hectic and a lot of fun. So how do you become a successful event promoter? How do you compete with Event Promotion Agency techniques and Event Promotion Company connections?
Even before you’ve finished with the event you’re promoting; you need to be thinking ahead to your next one. Why is event promotion important? It’s what’s going to get you seen by your audience and get your tickets sold.
“A lot of people do believe that all promoters have the best job in the world, but the real truth behind the myth is that there is a lot of long hours and hard work behind any dance event, no matter how big or how small. “ – Terry Turbo, Turbo Promotions
You need to be thinking of how to do event promotion differently from others, how to stand out and make an impact – and how to show your Party People that you’re the one putting on the events they want to attend.
What You Need to Be Doing For Future Events
To make your life easier, you should have an Event Promotion Checklist – write down the important points and parts that you need to make sure are covered for every event. By being organised, you’re going to have an easier time making sure that you address it all.
You need to make sure that you’re giving your customers value – in pricing and in what they can experience with your event.
“You’ve got to be reasonable about what you expect from your event. There’s a fine line between securing the artists you’re after for reasonable fees and providing the public with a fair ticket price.” – Dolan Bergin, Party Promoter
How to be a successful event promotor will depend on the amount of time, effort and marketing budget that you put in place. Even the largest and most successful event promoters still market and advertise their events – you cannot rely solely on word of mouth recommendations.
Make Valuable Connections With Your Guests
Event promotion on social media will allow you to connect with a large number of people, and if use Audience insights or demographic data from your social media or website analytics tools to identify the ages, interests and locations of your visitors, and a proper strategic approach, you’ll be able to engage with exactly the sort of people who are attending your event and buying tickets.
How to do event promotion on social media will depend on the type of event you’re holding – the types of post, content and channels you’re posting on will largely depend on your audience, and which social channels they’re using.
Make sure that after your event, you post about it! Tell people how much fun it was, show them photos and video clips – if you sold out, say it! The more information you can give your audience about your event the better! You want to make people want to go to your next one!
You also need to follow up with customer engagement – if people are talking about your event, you can use social listening to see what they’re saying, and you can comment on their posts. This lets them see that you appreciated their attendance, and you can invite them to come and join you for your next event.
Don’t Waste Your Efforts – You Need to Build on Your Success
Building a community will allow you to increase your brand recognition, establish reputation and authority, and it provides you with a pool of interested potential party-goers who you can advertise your next event to.
Stay in touch and connected with venues and the people you’ve worked with. Create a database of these connections – make sure you include their name, job title, the service they offer and their contact details. The more events you put on, and the longer you promote – the larger your database will grow, and the more options you’ll have when it comes to organizing your next event.
Every event you put on builds your brand and your reputation – you don’t want to start from square one every time; so you need to make sure you’re continually appealing, have a consistent approach – and don’t post or associate with people and topics that could negatively impact your reputation