Take Your Ticketing To The Next Level – What You Need to Do
When selling tickets to an event, you might decide to offer different types of ticket – from presale offers, early bird exclusives, and ticket packages, to different tiers and promotional extras. At Party Ace you have the ability to customize your ticket sales to make the most of your event.
The type of event you’re holding, and what you can offer to make the additional cost worthwhile will play a huge role in whether or not you decide to offer different types of ticket, and it’s important that you carefully consider this before you begin listing.
You want your audience to feel that they are getting value for money, that you are offering them something they want, and that you’re not just leaving them wondering why is this ticket more expensive?
Even the big name professionals recognize that your audience will get an idea of your motivation – and that it’s important to send the right message, “Some clubs adjust their programming to make more money. But there are loads, like this one, where you feel there are people just making it because they love what they do.” – Andreas Richter, DJ Reznik
When selling tickets for your event online, it’s really important that you’re up front, honest and clear on what the difference between the tickets is. Your explanation for each tier should include exactly what the customer is getting if they pick that option, and it should be attractive and valuable enough that it’s worth the price you’re charging.
What Are the Benefits of Offering Different Tickets?
Having different types of ticket can allow you the ability to take your customer’s experience to the next level. You can appeal to a wider audience by offering a range of prices – from economy to premium.
Some events determine their price structure by seating location , with the more expensive seats being closer to the action. Others will look at having private rooms, tents or chill-out areas that are only accessible to the people who’ve paid for the privilege.
Early Bird Tickets can allow you to boost your sales, by offering access to the event before the general sale date. Depending on your marketing plan, you might offer these at a special discount, or increase the price because of their exclusive nature.
Sponsorship and merchandising can also play a role in whether or not you divide up your sales – tickets that come with promotional goods (such as t-shirts or posters) are often listed at a higher price than the base value alone, and can appeal to party-goers who want to wear branded goods or have exclusive merchandise.
Why You Need to Be Careful to Ensure Value for Money
Your customers are going to ask what are tickets selling for, and whether or not your available options fit their needs, and give them good value for money.
You also need to make sure that if you do decide to offer exclusive packages, that they are actually offering extras – and not just penalizing people who can’t afford the higher price – “VIP packages can make the average festival goer feel like a second-class citizen.” – Steve Knopper, Rolling Stone Magazine
Tickets that come with merchandise also need to be handled carefully. If you’re offering a ticket purchase exclusive, you can’t then sell that item on the night, and it needs to be priced fairly. If your base ticket is £10 and you’re selling t-shirts for £15 – selling ticket packages for £30 before the event is going to see your customers work out that they’d have been better off getting the basic ticket and feel cheated.
You want your customers to love your brand and your events, you want them to keep coming back and referring you to their friends. So you need to make sure you find a balance that works for you, one that offers up the tickets your customers want, but doesn’t go overboard with choices they don’t need.
At Party Ace, we’ve designed our system to allow you to list your event as you need it – whether that’s just basic tickets, or offering a whole variety – we’ve got you covered.