Attracting New Talent – How to Connect with DJs and Artists
Putting on events mean that you need to have connections – whether you’re looking to hire a band for a party, bring in some entertainment or are hiring a DJ for your event, you want to bring in people that your customers want to pay to come and see.
The music industry is broad, and working out what musicians or talent you need for your events is one of the most important things you need to do. Some nightclubs have ‘in house’ DJs and artists, and some don’t. Having the right connections, and knowing where to look to make new ones, will help you increase the range and scope of your events.
Building your brand and working with artists will help establish you both, so you want to start building your connections as early as possible. Establish yourself and become THE Brand that people want to work with.
“Branded events are perhaps the most likely and natural way to keep a label in business, and the parallels between promoter and label owner are clear. Both curate talent, both celebrate a particular sound, both give artists a window to the world; both invest and take pretty big risks. And without either of them, dance music as we know it wouldn’t exist.” – Dave Jenkins, DJ Mag
Why You Need to Network and Grow Local Roots
There are a number of different ways to connect with artists and DJs, you could engage with online communities, attend local gigs or search through industry magazines and websites.
“Networking with like-minded people will also open new doors, introduce you to lots of musicians and help you to get closer to the individuals who have the power to make life-changing decisions.” – Brian Clapp, Work in Entertainment
It’s important that you network with other people in the Event Industry, and build a community of contacts that you can rely on. When you’re trying to draw a crowd to your event, you’re obviously going to want something to draw them in, and quite often this is big names and headlining acts, but unless you have the budget for this, you need to look at fresh, creative ways to bring in a crowd. Supporting local acts will help establish you with the community, and generates a lot of good will. You don’t have to start out big to be successful – you just need to know what your audience want, and give them it in a way they can appreciate.
When looking at local talent, you could start by making a list of the DJs and Artists you’d most like to connect with – check out their music gigs, follow their social media accounts and visit their website, the more information you find the better – it gives you the opportunity to see if they fit the vision you have for your events, and whether they’re the sort of person you want to work with. This background work also gives you a solid foundation, so when you introduce yourself or make contact with them, you can show that you know who they are, what they do, and that you appreciate their work.
Some DJs and Artists will advertise locally, in clubs, bars or local media. Checking these sources will allow you to make potential connections.
By putting effort into developing your local presence, you make yourself a fixture – this will help you build a dedicated local following, something you need if you want to expand and grow.
Why You Can’t Ignore Social Media
Once you’ve got your local following, and have started to establish yourself, you want to get word out that your event is happening. Social Media sites have the potential to connect you with millions of people, local and tourist alike. If you know who your audience are, and what they’re looking for – you can create a Social Media Marketing strategy that will cater to their wants, needs and expectations.
Social Media Campaigns, when done correctly, have the potential to get your brand recognised, talked about and engaged with. You could use Facebook Groups to bring your artists together, Facebook pages to advertise to your fans, Instagram and YouTube to show off how cool your events are, Twitter to deliver updates and newsflashes – there’s dozens of different ways you can get people excited for your event, and encourage them to buy their tickets.
Get With the Community Spirit and Put Yourself Out There
You need to be seen if you want to make a sale. But people don’t want to be bombarded with sales messages. You need to build a genuine community with your fans, followers and talent. The more people feel involved and emotionally connected to your brand, the more they will trust you – and the more likely they are to not only attend your event, but recommend it to others afterwards.
You should take every opportunity to present your brand in its best light. Post high quality content regularly, and interact with the responses. If people are commenting on your posts, thank them – if they’re asking questions, answer them, and if they’re liking and sharing – find out more about them and see what they’re into. The more data you can collect, the better you can make your marketing and advertising efforts, the stronger community you can build – and the more successful your events will be.