How to Sell Tickets Online for an Event
Selling tickets to your event can be difficult, there’s a lot of different things you need to do to achieve the coveted SOLD OUT status.
In this blog, we’ll look at how to sell tickets online and make your event a success.
- Getting Set Up and Knowing What You Need
Before you can start promoting your event and selling your tickets, you need to know how you’re going to go about it.
Where are you leading your customers? Do you have a bespoke website? A social media group? Or are you sending people directly to your ticket listing? You need to know the best place to sell tickets online for your event to make the most of it.
Wherever you decide to send your guests, you need to provide them with the information they need:
– Time and Date of the Event
– Location of the Event
– Restrictions on Entry (if Applicable)
– Ticket Prices, Packages and Purchase Links
– Summary of the Event - Partnerships, Sponsorship and Influencer Marketing
By the time it comes to selling your tickets, you should already have a solid idea about who your event is for. Connecting with your target audience means you need to know more than just who they are – you need to know what they’re into.
Once you’ve evaluated your audience and know what they’re interested in, you should consider reaching out to the companies and brands that match your vision and values, and are enjoyed by your guests.
Sponsorship can also be a great way of securing another stream of income, especially if you’re working together on selling merchandise or upgraded ticket packages.
Identifying the Influencers in your industry is also important. These are people that actively engage with the type of event you’re holding, and are respected, listened to and emulated by your ticket buyers. By reaching out to the right Influencer and getting them on board with your event, you can increase your exposure and ticket sales.
These 3rd Party companies should be actively promoting your event as well, so it’s important that you keep them up to date with any changes, and give them all the information and tools they need so they can share you with their audience. - Making The Right Impact Online, and Benefiting From Digital Marketing Techniques
How you market yourself online will have a massive impact on your ticket sales, and how people perceive you, your event and your brand.
You need to find the right balance between creating content that is appealing and interesting to your guests, and is easily indexable and searchable by search engines.
Most digital searches are done through Google, so it’s important that your content is optimised to work with their algorithms and protocols.
You should make use of keywords in your content, webpage and event descriptions. These can be single words or sentences (long tail keywords), and you can use online tools to research what your customers are searching for to increase the success of your search engine optimisation (SEO).
Once you’ve got your keywords, build an ad that includes the main one you’re focusing on. Set a budget and monitor your campaigns. Don’t just set it up and leave it – test different images, text copy and formats to see what works best, and alter your campaign with each new evaluation to achieve the best advert for your budget. - Make Full Use of Your Social Media Channels
When you’re deciding on how to sell tickets online, social media is something you must have a budget for and be prepared to create a strategy for.
Your content could include useful information, sneak peaks, insider news, updates and guest confirmation. Make sure that you keep a high standard of quality and consistent approach to get the most from your strategy.
Create your own bespoke hashtag (for example we use #partyaceofficial) so that people can use it when talking about your event. It will not only spread your brand name or event, but also allow you to monitor how many people are talking about you and what they’re saying. - Create a Buzz Around Your Event in the Media
Take the opportunity to create a Press Release to advertise your event and send it to relevant media outlets. There are also dedicated news websites which accept Press Releases that may be worth sending your news to.
This will help you generate a wider audience interest, and potentially lead to new connections with media channels, magazines and websites that focus on your area of the industry; connecting you with their established readership. - Harness the Power of Exclusivity, the Fear of Missing Out and Unmissable Offers
When creating your ticket packages, think about what you’d love to see as a member of the audience.
By giving your customers a choice of ticket and options to purchase, you’re encouraging them to get excited about the event and what they can expect from it. Early Bird Tickets, Merchandise and VIP packages can help boost the income from your ticket sales.
Make sure that whatever packages you put together, you advertise and promote them across your social channels and event page / website. For example – If you’re offering a time limited special access package, you can create teaser posts before the tickets go on sale, and countdown posts or “X amount remaining!” to generate a sense of urgency and to convey the popularity of your event.
By making use of these techniques, you can increase your brand presence, reputation, excitement for your event and your ticket sales.
At Party Ace we believe in supporting our Event Ace’s and our ticket page is fully customisable with the option for multiple ticket tiers, multimedia (such as uploading images and video), plenty of space for the perfect description, and we will promote listed events on our social media channels free of charge!
If you’ve got an event, get listing and be a Party Ace today!
