Protect Your Partygoers – Preventing Digital Touting
What Is Digital Touting?
Secondary ticket websites such as StubHub and GetMeIn are different ways for people to purchase tickets to events at a reduced price or sell their extra tickets. The problem is that they leave plenty of room for ticket touting, which is only getting worse in the digital economy as people employ bots to automatically buy tickets as soon as they become available and sell them on for a profit through ticket resale sites. Fans are getting ripped off, and the UK government has decided that enough is enough.
UK Government Introduces New Legislation
It is now a criminal offense in the UK to use these automated bots to purchase a lot of tickets and sell them on at inflated prices. The Digital Economy Act means touts buying the maximum number of tickets using bots and exploiting genuine fans can face unlimited fines. The new rules also meant that sellers and platforms have to provide extra information about resold tickets to help protect consumers from being ripped off.
The government hasn’t criminalized the act of selling tickets online, rather the focus is on consumer protection. They want to make sure that real fans are able to get their tickets at a reasonable price. This rule change is said to be just the first part of a broader plan and that the legislation is expected to come into law in April after passing Parliament.
A Fair Secondary Market
When asked if the government considered banning selling tickets at above a certain percentage of their face value, Minister for Digital MP Matt Hancock said that the government wouldn’t rule anything out, but they accept the demand – and need – for a secondary ticket market. Venues already have the power to ban ticket resale purchases at above face value, and some use this power. The government hopes to establish a fair secondary market where people aren’t ripped off.
Fans being unable to purchase their own tickets because people are using bots to buy them all to sell them on is a major problem. If people can’t buy their concert tickets then they are going to rely on ticket resale sites. That is what MP Matt Hancock is hoping to stop.
This follows an investigation last year which saw officials raid four premises, including the offices of Viagogo and StubHub to look into allegations of a breach of consumer law in the ticket resale market. The Competition and Markets Authority reportedly seized computers from the offices that showed there was a connection between ticket resale sites and ticket touts.
The Internet Joins In
Not only is the government looking to prevent consumers being ripped off, but Google also recently announced their own re-sale regulations. Others have joined in too, including singers Adele and Ed Sheeran. The pair partnered with services like Tickets who only sell tickets at their face value.
It’s estimated that the market for reselling all tickets online was worth £1 billion last year, and around £500 million of it came from music events alone. A lot of people feel that the secondary ticket market is a rip-off as it is, so this news is bound to be welcomed by those who just want to be able to buy concert tickets at a fair and reasonable price.
How Is Party Ace Helping?
Party Ace tickets are digital, and we give our customers full flexibility over the numbers available – and even if they want to run a promotional offer. With our platform, our ticket sellers have full control and can price their tickets competitively – meaning that their customers don’t need to go looking to secondary ticketing sites for a good deal.
And, because all our tickets are digital – touts and resellers have nothing to get hold of and sell on, ensuring that when a customer buys a ticket to their event, they are getting a genuine ticket at a fair price.
We are dedicated to ensuring fairness in price and availability to our ticket-buying customers and supporting our ticket sellers, connecting both parties in a way that is beneficial for everyone.