You See, Working With the Right Influencer Puts Your Event in The Spotlight
Word of mouth marketing is an extremely powerful and cost effective way of advertising your party or event. The more people are talking about your event, and sharing their excitement – the more tickets you’ll sell, and the bigger profit you’ll make.
The difficulty comes with getting that word of mouth engagement – of being seen by the right people, in the right places, at the right time to make your digital marketing efforts worthwhile, and to sell tickets for your event online and off.
Influencer Marketing is a way of connecting you with Influencers, who share your vision and values, speak to your target audience, and who are willing to not only tie their personal branding to yours, but to use their social media sites and social network as digital advertising platforms for you.
For this type of marketing to work, you need to have a very clear picture of who your target audience are – what they’re interested in, and who they are listening to – which Influencers and Micro-Influencers are setting trends and being followed.
The difference between Influencers and Micro-Influencers generally comes down to the reach of the Influencer – and the price they command for working with you.
Influencers tend to be celebrities – either in the traditional sense, or in the more modern Internet variety. They have extremely large follower bases, and their online videos, blogs or podcasts are often sponsored. Hiring an Influencer tends to require a large budget or a very tempting offer (such as tickets, transport, meals and accommodation) to make the trip worth their while.
Micro-Influencers on the other hand, have smaller fan-bases – but tend to cater to a much more targeted audience. Their fees or requirements aren’t generally as high as large scale Influencers, but with their core fan-base being much more relevant to the content they produce – using Micro-Influencers can be just as beneficial as spending a large amount on a celebrity Influencer.
Whether you choose to go with an Influencer or a Micro-Influencer, the basics are still the same – you need to research your intended Influencer, look at their social media channels, any online video they have or podcasting they’ve done. Decide if they exactly fit your values and the aesthetic of your event.
When you work with an Influencer, you are tying your reputation to theirs – people will associate your brand and event with the Influencer, so be very careful in making your choice – if you don’t do your research, and select someone that’s falling out of popularity, been known to be offensive, or lies about what they can do for you – then you run the risk of not only wasting your money, but having your reputation and brand image damaged.
Social Media Influencers can help you with your event ticketing – if they are speaking to your target audience, and are showing enthusiasm and promoting your event, then you’ll see online ticket sales increase in response.
At Party Ace, we work with reputable Influencers, who can be trusted to promote your event, and connect you with your audience. We match you with the right Influencer to get your ticket sales moving, and protect you from the risk of unethical or unreliable, so-called ‘Influencers’ who are only out for freebies.
Sign up as a Promoter today, and together we’ll take your Party and Ace It!